The Cherish Water Ambassador Scheme 2018/19
The Cherish Water Ambassador Scheme was first launched in 2018/19, it was
considered as a pilot scheme engaging students from secondary schools and tertiary
institutes.
The objectives of the Scheme are:
- To promote young generation’s awareness of the importance of water conservation
and strengthen their understanding about the relationship between climate change
and water resources
- To engage the young generation in promoting water saving to campuses and the
community
Target participants:
Students from secondary schools and tertiary institutions.
Activity summary:
The Scheme was launched in Oct 2018. Event posters together with invitation letter
had been sent to secondary schools via post, fax and eDM. Besides, a promotional
trailer was produced and delivered through social media platform, school TV
network.
For secondary school group, participant was allowed to join as individual, or to form
team with maximum four team members. For tertiary group, participant was joined
as individual.
In order to offer a comprehensive exposure to the ambassadors, the Scheme
delivered training in various ways such as talks, workshop, site visits and overnight
camp. A series of training given covered not only the knowledge about water
conservation, but also the film production with an aim that the ambassadors could
make good use of online video to promote the importance of water conservation
further to their peers, to the community as well as general public.
The “Video Contest” required ambassadors to form a team with no more than eight
members to produce a two to five-minute video with an aim to promote water
conservation. There were Champion, First runner-ups and Second runner-ups for
secondary school group and tertiary group respectively. Apart from these, there were
five professional awards namely “Best Director”, “Best Editing”, “Best Photography”,
“Best Sound Effect” and “Best Visual Effect”, certificates were given to outstanding
individuals among all entries as encouragement. On top of that, a “Best Creativity”
award was also presented to the winning team with a trophy and certificates. To
encourage ambassadors to promote their video via social network, a separate award
generated by the result of online public voting, “The Most popular video online
Award”, was also presented to the winning team with trophy and certificate.
